How a broken park swing gave this entrepreneur an idea

According to Aussie business owner Danny Gorog, “an app is for life, not just for Christmas”.

And Gorog would know, being the former director of app design giant Outware Mobile, and now the founder and chief executive of Snap Send Solve, a Melbourne startup helping Australian citizens report issues from their neighbourhood to their local council.

““It was back in 2012, and my son was quite young at the time, and we were down at the local park and the swing was broken,” he says.

“I remember thinking to myself: ‘How do I get this fixed? Who do I report this to?’ I had no idea, I didn’t even know what council I was in at the time.”